and when you're small, you better be able to change with the world so what we would look at is the people rather than the business plan, because the experience was business plan was going to change. >> the most amazing thing on this is that here most people send their careers in one business like a hotel guy, but tom has been hotels, he's been casino once, been in the leasing business, been in a health business, been in an industrial business, all of these different businesses, multibillion-dollar businesses from scratch. how'd do you that? >> you want to try to answer the question? it's almost rhetorical in some ways. >> i'll take a shot at it. i think the first most important thing is people, so you remember conrad hilton, three keys to the hotel business, location, location, location. >> right. >> the pritzker corollary is three keys to the hotel business, people, people, people, and i think if there was one element, it's that. >> right.